I am a firm believer that bands, DJ, and anyone who is booked to perform at a venue should do everything they can do promote their event using all means necessary. I also believe that every member of a band should do their part as well (which rarely happens). Be that as it may….and this may not be a popular stance I am taking, but here is my thought and my open letter to venues in hopes of their responsibility.

If your venue is a restaurant, then it is a restaurant first and foremost. Make sure that it is a restaurant that people would want to patronize regardless of the entertainment performing. This includes the food and the service. I have never experienced service so bad as in these venues. Take some pride in your place and people may actually come in.

You are responsible to promote your restaurant. The evenings that you have entertainment should be a bonus of the additional crowd that the entertainers can pull in through their marketing efforts.
It is infuriating to walk into one of these establishments at dinner time and there is not one person. The venue management gives you that look or even has the gall to say, “I sure hope you are a big draw tonight because it is dead in here tonight”.

Venue management is responsible to promote their business. If you do not, then you have no right to talk to me or any entertainer about this.

If your establishment does not have a Facebook page with at least a thousand locals, then you might as well close your doors now. A Facebook page is FREE. It is the minimum that you can do to promote your restaurant/bar, etc. You do not need to be a computer genius to set it up. Any thirteen year old can do it. Set it up and work it every day as part of your job.

Don’t say that you do not have time to manage a Facebook page. Bottom line, if there is no one in the place, you have the time.

Stop thinking that just because you are paying a band to play, that it is their responsibility that you make money. Although they should promote their gig, you are paying them to play. In a perfect world, entertainers and venues will work together to ensure a successful event.

A very successful entertainment director once said, “It is my job to get the people in here, it is your job as the entertainment to keep them in here and having a good time”.
Thanks for listening to me vent. I welcome your comments.

Here are ways you can incorporate a ’spring cleaning’ mentality into your home & company’s every day process:

Paper: Don’t throw old papers or files into the recycling bin. Loose paper is often unattended before it has been recycled and can leave your organization vulnerable to potential security breaches. Papers in recycling bins can be misplaced or stolen. Instead, ensure you dispose of loose paper in a secure, locked console that cannot be accessed until it is ready to be shredded by a reliable professional.

Electronic sources: Erasing disks and drives is no guarantee that the data will be wholly eliminated. Physical destruction, rendering the object unreadable by any machine is the safest option.

Shred-all: Implementing a “shred-all” policy for the disposal process when all unneeded documents are fully destroyed on a regular basis. This dramatically minimizes any potential risk or exposure.

Developing a clear set of guidelines and aligning the disposal policies throughout the business will ensure that the decision to destroy is taken out of the hands of individual employees and will minimize the risk of a data breach for the organization. Whether intentional or unintentional, leaked information can be preyed upon by criminal groups in order to commit fraud and identity theft crimes. It is important to maintain regular secure disposal of paper waste, proper organization and maintenance of stored records as well as an efficient and sound process for destroying outdated records that are no longer needed.

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