A couple of weeks ago I had a bad day. Actually, it was a terrible day. Every piece of news I got was disappointing. Did it affect me? I still have bruises from the rock I tried to hide under.

Guess what? In the coming weeks you will have a bad day, too. Whether you are an entrepreneur launching a new product, an employee aiming for a promotion, or simply someone going after a big goal in your other 8 hours, you will experience disappointment and setback. How you respond to disappointment could determine your eventual success or failure. Why? A really bad day can, at best, cause you to lose momentum, and at worst, cause you to lose your will to continue.

Here are five tips to survive a bad day:

Don’t add more pressure. Forget about turning lemons into lemonade. The first rule to follow when trying to turn around a bad day is to not try to turn around a bad day — that’s nearly impossible and puts way too much pressure on you. Your goal should be to survive the day and minimize the long-term damage by agreeing not to make any decisions. After a barrage of bad news, your decision making ability will be all messed up. Take a break and, if possible, escape…

Escape. It’s easy to get too analytical and try to think your way out of a bad day, but often this can just cause you to dwell on the problem. Sometimes it makes sense to escape. Go see a movie. Go dancing. Play with your kids. Do whatever it takes to distract yourself and stop obsessing about your bad day. Your “problems” will still be there when you return, but you’ll come at them with a fresh mind.

Insulate yourself. One of the best ways to shield yourself from negativity is by wrapping yourself in a “positivity condom.” Wake up 10 minutes early and write about those things for which you are grateful on a daily basis. About a week after I started doing this, I got some really bad news. The very first thing I thought was “this sucks!” I was shocked and angry. After about 20 seconds of this, I immediately thought back to what I had written earlier in the day. It instantly changed my perspective.

Eliminate overgeneralization. What happens when you’ve been doing great on your diet but suddenly find yourself with an empty bag of Doritos in your lap and an unnaturally orange substance covering your hands? Usually generalization. This is where you turn a single negative event into a never-ending pattern of defeat, and it’s this kind of thinking that can cause you to give up after a bad day. The solution? Attack the belief. Write down all the reasons why this bad day is really just that — a bad day — and not a sentence to a life of failure.

Avoid personalization. Personalization is another cognitive distortion. It is when you take credit for an event for which you didn’t have any control. Many of the negative events you will face will be beyond your control, but you might blame yourself. Got laid off? It might not have anything to do with you and everything to do with the company, but if you personalize this you’ll beat yourself up over it. Again, the solution here is to attack the belief. For each negative event, ask yourself, “Am I responsible for this or was this outside of my control?”

When you throw down the gauntlet and commit yourself to improving your life, you will face challenges. If you can follow these bad day tips, you’ll keep your motivation and you’ll spend a lot less time under rocks.

Building a website that really pulls in traffic and sales and grows into a viable business takes time and lots of testing. You don’t just launch a website and walk away from it you test, tweak and monitor to see what is working and what isn’t. Sure this sounds easier said than done especially if you have to keep hiring a developer (s) to make website changes but it is something you must do if you are serious about growing your online business. Website conversion metrics change with time along with trends so you have to stay on the ball at all times.

Make the phone number visible: Don’t hide your phone number make it visible to the world in multiple areas. Scroll down your important pages and see where things fall under the fold so there is always a phone number visible for a visitor.

Add A Lead Form: You want people to contact you? Add a lead form on each service page so people realize they can send you their information and not have to call you. Some people just don’t like the phone.

Add A Blog: Aside from just adding a blog write in it as much as you can. Try to maintain a constant stream of writing in your blog so people can see there is a person within the walls of that website.

Add Certification Logos: Are you certified in a variety of industry specific areas allowing you to conduct business? Post those certifications on your website.

Add A Testimonials Page: If you have happy clients and they love to tell you how great you have been put it on the website! This is a great trust building effort that shows your audience you have what it takes to get the job done.

Add Client Logos: Add client logos for customers you have helped to show your audience you are capable of conducting business with others.

Check Your Color Scheme: Does your business cater to men but the whole site is pink? Not saying men don’t like pink but you have to think about your demographic and change colors around so they are appropriate to your target demographic.

Check Your Design: If you haven’t redesigned your website since the dot com bubble burst in 2000 you need to red-design your website. Trends in design change and you need to be up to date with what your audience wants to see.

Check Your Images: Are your website images grainy and of poor quality? Take a few bucks and go buy some professional photos online and use them on the site. Images are great for user experience but they have to be somewhat decent in quality.

Install An Online Chat Tool: Instant online chat has been known to work very well for some businesses where people want answers quickly during the purchasing process.

I am now taking on new clients who are interested in having their social media marketing handled for them. By being a presence in this growing form of marketing, you will see your business explode. You cannot afford not to showcase your business and services. Especially when I will handle them for essentially free.

I only represent one professional in each field. I am looking for companies in the following industries who are interested in having all their social media marketing for them in exchange for their services:

Hairdresser, Electrolysis, Aestheticians, Botox Med Spas, Nail Salons, Massage Therapy, Make Up Artists, Personal Trainer, Tanning Salons
Restaurants, Bars, Clubs, Pizza, Deli shops, Bakeries
Handyman Services, Landscapers, Swimming Pool Services, Pest Control, Housekeeping Services, Locksmith, Printer Services, and Auto Shop/Mechanics, or if you think I NEED your service, then you too~!!!!

Basic Month Package includes set up and the following:
• 2 status updates per day on 3 Social Media Platforms 7 days a week including holidays
• Audience building through addition of new contacts (friends) daily
• Daily Birthday greetings to all contacts giving that personal touch connecting Company with their Customers
• Weekly content creation and distribution of client related topics
• Implement Google Alerts to protect Company’s brand and reputation
• Removal of unwanted Spam

Additional Services Available Tailored to Company’s Industry:
• Creation of incentive programs for FourSquare users and Mayors
• Generating comments on appropriate review sites such as Yelp, TripAdvisor, Angieslist, UrbanSpoon
• Mobile Mob: Anyone with an enabled cell phone within ½ mile vicinity will receive a predetermined coupon/offer
• Messaging Mob: All contacts will be exposed to an appealing offer contingent on subscription to Company’s list. Upon doing so, offers are send out on a weekly basis through our text messaging service.
• In-house promotions: Custom private label promotions including custom designed table cards, flyers and pamphlets with invitation to Messaging Mob subscription.

Email or call me at 702-217-1472 right away as this offer is limited and your business can not wait so ACT NOW~!!!!

I am looking for new clients who are interested in having their social media marketing handled for them. Be a presence in this growing form of marketing and you will see your business explode~!!!
You cannot afford not to showcase your business and services -especially when I will handle them essentially for free.

I am looking for companies in the following industries who are interested in having all their social media marketing for them in exchange for their services:

Beauty Salons, Electrolysis, Aestheticians, Botox Med Spas, Nail Salons, Massage Therapy, Make Up Artists, Health Clubs, Tanning Salons
Restaurants, Bars, Clubs, Pizza, Deli shops, Bakeries
Handyman Services, Landscapers, Swimming Pool Services, Pest Control, Housekeeping Services
Auto Shop/Mechanics, Printing Services
or if you think I NEED your service, then you too~!!!!

Basic Month Package includes set up and the following:
• 2 status updates per day on 3 Social Media Platforms 7 days a week including holidays
• Audience building through addition of new contacts (friends) daily
• Daily Birthday greetings to all contacts giving that personal touch connecting Company with their Customers
• Weekly content creation and distribution of client related topics
• Implement Google Alerts to protect Company’s brand and reputation
• Removal of unwanted Spam

Additional Services Available Tailored to Company’s Industry:
• Creation of incentive programs for FourSquare users and Mayors
• Generating comments on appropriate review sites such as Yelp, TripAdvisor, Angieslist, UrbanSpoon

Email or call me at 702-217-1472 right away as this offer is limited to the first three new clients who ACT NOW~!!!!

Cynthia Weber
Your Social Media Marketing Expert